Cookie Policy

Effective date: 3 September 2026

This Cookie Policy explains how TraffHub uses cookies and similar technologies on traffhub.io (the “Website”). It should be read together with our Privacy Policy.

1. What cookies are

Cookies are small files or identifiers stored on or accessed from your device when you visit a website. Similar technologies may include local storage, pixels, SDK identifiers and server-side measurement technologies.

2. When cookie information may be personal data

Under Hong Kong privacy principles, a cookie or online identifier may constitute or form part of personal data where it can reasonably be linked, directly or indirectly, to an identifiable individual. We treat such information in accordance with the Privacy Policy.

3. Categories we may use

Strictly necessary cookies — required for core Website functions, security, traffic management, form protection, consent settings or session continuity. The Website may not function correctly without them.
Preference/functionality cookies — remember choices such as language, display or other non-essential preferences.
Analytics/performance cookies — help us understand visits, traffic sources, page performance, errors and aggregate usage so we can improve the Website.
Advertising/measurement cookies — may help measure campaigns, understand conversions, limit repeated ads or build advertising audiences where such tools are implemented.
Third-party/embedded service technologies — may be set when the Website loads content or functions supplied by social, messaging, video, analytics or other third-party providers.

4. What information may be collected

IP address and approximate location derived from it;
browser, device, operating system and language;
cookie or device identifiers;
pages viewed, clicks, referring URL, timestamps and session duration;
consent/preferences and Website security signals;
campaign or conversion information where advertising measurement is enabled.

5. Why we use cookies

to operate and secure the Website;
to remember preferences;
to prevent spam, bots, fraud and abuse;
to measure and improve Website performance and user experience;
to understand the effectiveness of campaigns and referral traffic;
to support advertising or audience measurement where enabled and permitted.

6. Your choices

Where non-essential cookies are used, you may be presented with a cookie banner or settings tool allowing you to accept, reject or manage categories. Strictly necessary cookies may operate without an opt-in where they are genuinely required for the service or security.

You can also block or delete cookies through your browser. Doing so may affect Website functionality. Browser settings are device- and browser-specific.

7. Direct marketing and behavioural data

If cookie-derived personal data is intended to be used for direct marketing, TraffHub will comply with the applicable PDPO direct-marketing requirements before using that personal data for such purpose, including required notice and consent/indication of no objection.

8. Third parties

Some cookies or similar technologies may be controlled by third-party providers. Their own policies govern how they process information that they collect directly. Where practicable, our cookie settings or notices identify the relevant provider or category. Links to Telegram, Instagram, LinkedIn, Meta/Facebook, Google, TikTok or other services do not necessarily mean that all such services set cookies on every visit.

9. Cookie duration

Session cookies expire when the browser session ends. Persistent cookies remain for a defined period or until deleted. We seek to use reasonable expiry periods appropriate to each purpose. The exact duration may vary as Website tools are changed or updated.

10. Changes

We may update this Cookie Policy when technologies, providers or legal requirements change. The latest version will be posted on the Website with an updated effective date.

11. Contact

Questions about cookies or online tracking may be sent using the contact details published on the Website.